We bring real products into real U.S. fitness environments - where decisions are made, trust is built, and partnerships begin.
FITVAN TOUR is a mobile showroom and market access program built to run on the road.
We use professionally converted exhibition vehicles to carry real, production-ready products across the United States, visiting key fitness markets city by city.
Distributors, brand owners, retailers, and training facilities are engaged directly - allowing product display, hands-on experience, communication, and deal-making to happen in the same real-world setting.
This is not a roadshow.
It is a direct, proactive pathway into the U.S. fitness market.
The U.S. fitness equipment market remains highly dependent on hands-on experience and trust built offline.
Online exposure cannot replace product trials.
Traditional trade shows cannot deliver sustained market access.
For brands entering the market for the first time, reaching core distribution channels is extremely difficult.
The value of FITVAN is not visibility.
It is conversion.
From specs and images to real-world
experience
From online conversations to in-person
decisions
Direct access to distributors, retailers, and training facilities
Building trust and reputation in real
usage scenarios
Direct access to 200+ distributors,
reaching 500+ retail locations
On-site visits to 50+
U.S. fitness equipment brands
Partnerships with 100+
vertical fitness influencers and content creators
Planned visits to 500+ specialized facilities,
including strength & conditioning gyms, functional training spaces, combat sports gyms, Pilates studios, and more
