FITVAN TOUR is a mobile showroom–based market access platform. By touring across multiple states in the U.S., we bring products directly to the front line of the market.
We don’t wait for customers to come to us. We proactively enter distribution channels, retail stores, and professional facilities - where real decisions are made.
Display, hands-on testing, communication, and deal-making happen in the same real-world environment.
FITVAN TOUR is a repeatable, scalable, on-the-ground market access system.
I have spent many years working on the front lines of the fitness industry across both China and the United States.
Today, I am based in the U.S., deeply involved in the real, day-to-day operations of the American fitness market.
With more than 25 years of experience in branding, public relations, and marketing, I have always focused on one core question:
How do great products and clear value propositions truly reach the right market - and the people who actually make decisions?
Over the past 10+ years, I have been deeply involved in the growth and operation of China’s fitness industry.
On the market side, I have worked directly with retailers, training facilities, and end users.
On the manufacturing side, I have participated hands-on in product planning, development, and go-to-market preparation.
At the same time, I bring over 15 years of personal training and coaching experience.
This gives me first-hand understanding of how fitness products are truly used, evaluated, and chosen in real training environments - not in presentations or spec sheets.
Through extensive collaboration with Chinese manufacturers, as well as U.S. distributors, operators, and facility owners, I came to a clear realization:
What prevents many strong brands - whether product brands or supply-chain brands - from succeeding in the U.S. market is rarely the product itself.
It is the way the market is reached.
Many excellent products don’t fail because of performance, quality, or price.
They fail because they are never truly seen, clearly understood, or genuinely experienced by the people who matter.
FITVAN TOUR was created to change that.
It restructures what was once a complex, inefficient, and costly market entry process into a more direct, real, and controllable pathway - bringing products into real environments, and allowing partnerships to form through real, face-to-face relationships.
My goal with FITVAN TOUR is simple:
To help outstanding fitness products - whether from China or from innovative U.S. brands - be genuinely seen, clearly understood, and ultimately chosen through real use in the U.S. market.
Founder of FITVAN TOUR
Jason Wang
